Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.</p><p>Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the ¿bigideas¿ at the heart of effective communication.</p><p>This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chaptersdemonstrate a range of possibilities for creative thinking about publicrelations management and collaboration in different settings and with differentpurposes. The chapter
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<P><EM>Public Relations, Society and the Generative Power of History</EM> examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can...
kr 479.00
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<P>The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have...
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What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume...
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<p><em>"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the...
kr 1349.00
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