Research Methods For Strategic Management

The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies were essentially normative, prescriptive and often based on in-depth case studies. The evolution of strategic management into a respected field of academic study resulted from the adoption of research methods previously employed in economics. Today, research in strategic management is likely to employ a mixture of methods which can be confusing to researchers new to the field.This book provides the reader with a broad introduction to the array of qualitative and quantitative research methods required to investigate strategic management. Throughout the book, strong emphasis is placed on practical applications that transcend the mere analysis of the theoretical roots of single research methods. The underlying result is a book that encourages and aids readers to "learn by doing" - in applying the implications of each chapte

Pris: kr 749.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Research Methods For Strategic Management	Se butikk	kr 749.00	Besøk butikk

The Student's Research Companion Av Omid (associate Professor Of Strategic Management Associate Professor Of Strategic Management University Of S

Doing research means to bravely battle several challenges at once: not only do you try to come to grasps with your topic, conduct a useful project, and write it all up. You also serve as crucial motivator and hardest critic. You are expected to challenge...

kr 449.00
Mer informasjon
Research Methods For Business And Management Av Professor Kevin D (head Of Business Management School Of Languages And Management Heriot-watt Universi

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your...

kr 479.00
Mer informasjon
Strategic Brand Management Av Richard (professor Emeritus Of Marketing And Consumer Research University Of Bath School Of Management) Rosenbaum-elliot

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models...

kr 699.00
Mer informasjon
Research Methods For Operations Management

Research Methods for Operations Management, second edition is a toolkit of research approaches primarily for advanced students and beginner researchers but also a reference book for any researcher in OM. Many students begin...

kr 829.00
Mer informasjon

Research Methods For Strategic Management

Relaterte produkter