Sustainable Marketing Planning Av Neil Richardson

<div>Destination marketing relies on planning, organisation, and successful strategies and tactics. <i>Tourism Planning and Destination Marketing</i> provides an in-depth understanding of the tourism marketing environment, including...

<P>By 2050, an additional 2.5 billion people will be living in the world¿s towns and cities, almost 50% of them in the 56 Commonwealth countries. To a significant extent, the future of the planet hangs on how cities and human settlements are managed....

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.