There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices.
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<div>Destination marketing relies on planning, organisation, and successful strategies and tactics. <i>Tourism Planning and Destination Marketing</i> provides an in-depth understanding of the tourism marketing environment, including...
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<P>By 2050, an additional 2.5 billion people will be living in the world¿s towns and cities, almost 50% of them in the 56 Commonwealth countries. To a significant extent, the future of the planet hangs on how cities and human settlements are managed....
kr 479.00
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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
kr 489.00
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