<p>In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what¿s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having <i>The Content Strategy Toolkit</i> at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you¿ll face.</p><p>In this practical and relevant guide, you¿ll learn how to:</p><ul><li>Identify problems with your content and persuade your bosses it¿s worth the time and resources to do it right</li><li>Assemble a stellar team for your content project</li><li>Prepare your organization for content transformation</li><li>Make sense of your business environment and understand your audience</li>
Pris: kr 399.00 fra Norli
Butikk | Pris | |
---|---|---|
kr 399.00 | Besøk butikk |
Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.
kr 349.00
Mer informasjon
Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content...
kr 349.00
Mer informasjon
<P>This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. </P><P>The...
kr 449.00
Mer informasjon
<p><b>The definitive guide from the world''s best-known sailboat maintenance expert</b><p><i>Don Casey¿s Complete Illustrated Sailboat Maintenance Manual</i> combines six core volumes into a single, utterly...
kr 543.00
Mer informasjon