Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.
Pris: kr 449.00 fra Norli
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A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
kr 439.00
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<p>From the First Edition: </p><p>"Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical...
kr 449.00
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The fully updated <b>Third Edition</b> of <b>Focus Groups: Theory and Practice </b>offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct,...
kr 699.00
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Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems...
kr 781.00
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