Consumer Behaviour Av Isabelle Szmigin, Maria Piacentini

This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory...

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features...

<P>Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ¿traveller behaviour¿, ¿tourist behaviour¿ or ¿guest behaviour¿. Consumer behaviour acts as an origin for every...

<P><EM>Consumer Behaviour and Analytics</EM> provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for...