Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.<br/><br/>The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies.<br/><br/>This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours.<br/><br/>This textbook is essential reading for all students studying Consumer Behaviour.
Pris: kr 629.00 fra Norli
Butikk | Pris | |
---|---|---|
kr 629.00 | Besøk butikk |
This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory...
kr 569.00
Mer informasjon
A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.
kr 589.00
Mer informasjon
<P>Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ¿traveller behaviour¿, ¿tourist behaviour¿ or ¿guest behaviour¿. Consumer behaviour acts as an origin for every...
kr 579.00
Mer informasjon
<P><EM>Consumer Behaviour and Analytics</EM> provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for...
kr 529.00
Mer informasjon