<p>Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.</p><p> </p><p>The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. </p><p> </p><p>Key features include:</p><ul><li>An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketin
Pris: kr 719.00 fra Norli
Butikk | Pris | |
---|---|---|
kr 719.00 | Besøk butikk |
<P>This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.</P><P>Throughout, attention is paid to balancing theory...
kr 579.00
Mer informasjon
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development...
kr 699.00
Mer informasjon
An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
kr 649.00
Mer informasjon
Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
kr 579.00
Mer informasjon