Marketing Communications Av John Egan

<p><i>Relationship Marketing</i> comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as ''marketing''s...

<p>Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive...

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

<p>"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni''s <b>Dictionary</b> is the answer. Compact, accurate and accessible, it stands as an authoritative resource and...