Marketing Communications Av Pr Smith, Ze Zook

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.

<p>"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni''s <b>Dictionary</b> is the answer. Compact, accurate and accessible, it stands as an authoritative resource and...

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries...

In response, this book - the first of a two-volume edited work - focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.