Dictionary Of Marketing Communications Av Norman A.p. Govoni

"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni''s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."¿Robb Kopp, Babson College"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike."¿Suzanne B. Walchli, University of the PacificThe Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over man

Pris: kr 699.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Dictionary Of Marketing Communications Av Norman A.p. Govoni	Se butikk	kr 699.00	Besøk butikk

Marketing Communications Av John Egan

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.

kr 649.00
Mer informasjon
Marketing Communications Av Pr Smith, Ze Zook

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

kr 579.00
Mer informasjon
Library Marketing And Communications Av Cordelia Anderson

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries...

kr 769.00
Mer informasjon
Public Sector Marketing Communications Volume I

In response, this book - the first of a two-volume edited work - focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.

kr 1179.00
Mer informasjon

Dictionary Of Marketing Communications Av Norman A.p. Govoni

Relaterte produkter