Public Sector Marketing Communications Volume I

<p>This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental...

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

<p>"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni''s <b>Dictionary</b> is the answer. Compact, accurate and accessible, it stands as an authoritative resource and...