<strong>Social Marketing: Behavior Change for Good, 7<strong>th Edition </strong></strong>is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.
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<P>Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the <EM>Journal of Marketing</EM> in 1971, uses marketing concepts to influence the behaviors of individuals and communities...
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<p>In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. </p><p>It''s...
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