Social Marketing - International Student Edition Av Nancy R. Lee, Philip Kotler

<strong>Social Marketing: Behavior Change for Good, 7<strong>th Edition </strong></strong>is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip...

<P>Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the <EM>Journal of Marketing</EM> in 1971, uses marketing concepts to influence the behaviors of individuals and communities...

<p><strong><cite>Marketing: An Introduction</cite></strong> shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing...