Strategic Brand Management: Building, Measuring, And Managing Brand Equity, Global Edition Av Kevin Keller, Vanitha Swaminathan

<h3><strong>Start thinking like a marketer with the gold-standard text for today''s Marketing Management.</strong></h3><p><strong>Marketing Management,</strong> 16^th edition by...

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models...