Marketing Communications Av Patrick De Pelsmacker, Maggie Geuens, Van Den Be

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

<p>"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni''s <b>Dictionary</b> is the answer. Compact, accurate and accessible, it stands as an authoritative resource and...

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries...